Official mark.
Stencil GAGA wordmark — heavy orthogonal letterforms, no diagonals, sharp corners. Sits in the header and footer; pulses in the hero. Motion experiments below are alternates, not replacements.
Eight alternate sigils.
Studies in dark mark-making, not replacements. Same recipe: void cell, hairline frame, monochrome geometry, exactly one crimson element.
- 01 · Slit244896
Sealed void with one sliver of light leaking through.
- 02 · Wall244896
A single bone vertical bar with a crimson seam. Berghain-coded.
- 03 · Heartbeat244896
Flatline with one peak spike. The room as a body that pulses once.
- 04 · Aperture244896
Bone square with four corner notches and a crimson pupil. Shutter.
- 05 · Spectrum244896
Vertical audio bars with one crimson peak. The booth as readout.
- 06 · Eye244896
Two angled crimson slits, faint mouth hairline. Anonymous mask.
- 07 · Stamp244896
Concentric hairline rings with a crimson core. Ritual seal.
- 08 · Cross244896
Two hairlines crossing void with a small crimson centre. Crosshair.
Lockups & files.
- Download ↗LockupOfficial wordmark (downloadable)
- Download ↗LockupOfficial monogram — G
- Download ↗LockupRedaction
- Download ↗LockupUnderscore
The constraints
- · Void background
#050505 - · Bone for structure
#f1f0ec - · Exactly one crimson element
#c8102e - · Sharp 90° corners only
- · Stencil geometry — no diagonals on the official mark
- · A is open at bottom, G hook is bottom-right